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Freelance Squarespace Designer
 
 
 
 

You’re about to land a big client, but they ask to see your website.

Ohhh 💩...

Are you embarrassed to send them to yours?
 
 
 
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Having a dreamy website that looks great on all devices will automatically give you professional legitimacy.

If your website is out of date, or if you’re sending people to a Facebook Business page in lieu of a website, you’re missing an invaluable employee in your business:

Your website.

Why? It does some of the most basic, mundane work for you: gathering new customers, scheduling appointments or booking clients, allowing online form submissions, listing prices/information + contact info and answering FAQs.

 
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Websites are king.

YOU DON’T OWN YOUR SOCIAL MEDIA PAGES OR YOUR AUDIENCE THERE.

Don’t be stuck using a social media page in place of a website!

If any of those platforms shut down tomorrow, where would you send new clients/customers/fans? How would they find you?? 😳

Many people want to be able to see your pricing + your service details, real pictures or reviews from your customers, and book an appointment with you (or at least find out how to contact you from your website).

 
 

Is your website sending people away?

IF IT’S OUTDATED OR FUGLY, THAT’S PROBABLY THE ROOT OF THAT RADIO SILENCE YOU’RE (NOT) HEARING.

Imagine a new client lands on your page, but there’s no information or pricing. You just want them to ask you for it! Putting pricing out there for all eyes to see is scary.

I’m guilty of this myself:
Don’t see any prices? Yeah. That just means I can’t afford whatever it is. Like those mystery listings at Home Depot or Lowe’s where you have to add the product to your cart first to see the price. Nope. Nope. Nope.

Not being able to see information makes that info feel exclusive, –only the right people can see it & apparently I’m not the ‘right people.’

 

If your site isn’t working FOR you, it’s time to rethink and redesign.

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Now you’re…

  • embarrassed by your old & outdated website.

  • unable to update the site because you don’t know how or can’t afford the expert to do it for you.

  • using a Facebook page instead of a website. Not super functional.

  • awkwardly telling new clients you don’t have a website. Emailed info’s all you got!

  • incapable of booking new appointments with clients online.

  • slower to respond to new inquiries, because you’re typing the same info over & over & over…

 

Afterward you…

  • have a website you LOVE and are super proud of it!

  • can actually keep your own website updated!

  • never have to wait on a developer to make changes again!

  • CAN book new appointments easily & even take payments for some beforehand.

  • ARE showing prices or details on your services, which is attracting the right kind of inquiries.

  • are faster to respond because you’re not typing the same info over & over & over. Phew!

 
 
 
 
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You’re ready for a platform that’s both beautiful & stupid-simple to use.

You want more freedom!

You want your website to do some of the work FOR you. You wanna be proud of your site so you can happily point more clients to it & collect more dolla’ bills.

 
 
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Analysis Paralysis?

DO YOU:

  • feel like you can’t move forward until you find the golden-goose solution to your website woes?

  • feel overwhelmed by the very IDEA of a website project?

  • think you can’t afford to hire an expert to help you do this?

  • know you want a Squarespace website, but YOU certainly don’t have the time to DIY?

IF SO, YOU’RE PROBABLY ASKING THESE QUESTIONS TOO:

  • I want a website, but who can I trust?

  • Where do I look?

  • How do I start?

  • What’s involved?

  • Do I even have time for this right now?

 

Squarespace Design Packages


 
 
 
 
NOT THE RIGHT CURRENCY? I list my prices in US currency because my clients are from the US, but I can work with people all over the world. Use a converter like this one to find the cost in your own currency!
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What happens next?

 
 
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MEET & GREET + EXCITING PAPERWORK

You can schedule a quick phone chat to pick my brain & I’ll ask questions to find out if I’m a good fit for you & what your business needs.

If things are looking up, I’ll send you the following items (in this order):

  • a proposal for the package you choose, with details so you know what to expect:

    • about your payment plan & due dates

    • about the basic scope of work included in your package

  • an invoice (upon approval of the proposal) to get your deposit

  • a contract we’ll both sign

  • some guided questionnaires to fill out, usually one per website page

    • an easy way for you to provide images & other info related to building your site

See? No big, scary, lottery-size check to write up front!

 
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AFTER THAT,

You’ll work on submitting your homework, which is just completing the questionnaires I sent in the previous step, and submitting all imagery (or at least telling me what kind of stock photos you want & approximately where, if applicable). When I receive all of it, I’ll get started on the design.

Once I’ve got a working site to show you & I’ve implemented the images/copy/info you’ve given me, I’ll send a live link for you to go through and we’ll make any necessary changes until everything is the way YOU want it, within your project’s time frame.

 
 
 
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LIGHTS, CAMERA, ACTION!

I’ll create some custom tutorial videos to teach you how to use the new platform & hand off the site’s ownership to you after your last payment is made.

 
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🏆 LAUNCHING IN 3, 2, 1!

Now that you know a little about your new Squarespace site, you can log in to your new account with my 20% OFF discount to buy the domain for your business–that’s the link that goes to your site. (Or I can connect it to the one you already own.) When you’ve purchased the domain you want, you can also upgrade your free trial site to a paid plan & then you’ll be live!

Each package also comes with a support window so you’re not released into the wild with no clue how to troubleshoot any unforeseen issue on your own.

During the first week or two I’ll be monitoring your site & watching for your BAT 🦇 signal to make sure things are running smoothly before you’re officially released on your own recognizance.

 
 
 
 

Now it’s yours! 🙌🏻

Your brand-spanking new, badass site is working FOR your business AND you can edit it yourself without my help, whenever you want. #prettycoolright

Wouldn’t leave ya hangin’

Of course, I’ll always be here for you if you do actually need me down the road. Just schedule an appointment with me & grant me Admin access so I can log in from my own account to help you out as needed (billed hourly).

 
 

Happy Words

 
 
 
 
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Frequently Asked Q’s


 

Is this right for me?

I work best with female entrepreneurs or small business owners who are at least a little tech-savvy (i.e. you have a smartphone/laptop/desktop you use frequently for everyday tasks & have an email account you check often).

It’s also best if you’re STOKED about growing your business and want to change the world (me too, lady; me too! 😍).

Can't I just DIY this?

Absolutely you can! And if you have your heart set on it, I say go for it. I certainly did. Before you do though, let’s crunch a few numbers.

Here’s what I did (not listed in any particular order):

  • went to college for design = $50k & growing (interest on those student loans, ugh…)

    • took 5-6 years since I was also working full time as an in-house designer to gain real-world experience

  • started using Squarespace in 2016

  • became a Squarespace Circle Member in 2017

  • took a Squarespace course = $700 + at least 40 hours of work to learn & implement

  • took a few online business courses = about $3.5k + months of work to learn, study & implement as I went

  • took a couple classes to learn specific business related tasks = $400 + hours to learn & implement

  • tried #alltheprojectmanagementtools = $100 + hours to try, learn & implement each one

    • and figure out which ones had a free plan that worked well and which ones didn’t…

  • read some marketing & business books = $100-200 + hours to read/listen to each one

  • read soooooo many blog posts = $0 + weeks worth of time spent scouring for tutorials & implementing what I learned

  • watched 10+ webinars = $0 + 10 or more hours & lots of note taking

    • and sitting through at least 10 product pitches…

  • joined some business group memberships = $1000 + hours of giving & receiving advice, then implementing what I learned

  • had a couple calls with business coaches = $0

    • (it was volunteer-only market research but it helped me get some clarity too!)

  • joined a LOT of business facebook groups = $0 + checking those daily to see where I can learn from others or give advice I’ve learned

See a trend here? You’re welcome to DIY, but I can say from experience that it takes A LOT OF TIME. Time you likely don’t have as a business owner.

I did all these things as I was first starting & growing my own business and though it’s do-able, it was really hard to balance my day job + my family + my everyday chores + my freelance business + learning + implementing + me time.

I already know this stuff and I’m always thrilled to get to help you with the skills I’ve learned & enjoy using.

Still have your heart set on DIY-ing? Visit my Free Resources & my Tool Box. I’ll get ya started by pointing ya in the right direction. 😉

How quickly can you start on my project?

Honestly it depends on the size & scale of what you need help with, but for websites I'm booked out for at least a month. Ask anyway though, I might be able to fit you in sooner. ☺️

How much time will this take?

Currently it takes anywhere from 3 days to 2-4 months, depending on your package.

At this time I’m doing most of the work on weekends since I still work full time as an in-house Graphic Designer. Making time to relax with my husband & my fur-babies is important to me, plus I want to have plenty of time to provide quality work for YOU (& take care of myself so that quality work is possible).

In order for me to give you my best work, it’s very important for me to maintain a healthy work/life balance, so I don’t typically work super late hours or work during week nights.

What exactly do I get?

You’ll get a fully setup & designed Squarespace website you’re proud of! You’ll also get complete ownership & access to your own website, with the ability to edit & make changes as needed.

That means you can write & schedule your own blogs, keep up with a calendar, book new clients, collect form submissions, and so much more, –all on your own.

What does this process look like?

I’ve written a great blog post on What to expect during a large design project here. Go check it out!

 
 

Do you outsource any work?

Not typically, that’s another reason why my timelines are longer.

If you ask for something I don’t normally handle or don’t feel comfortable handling, I’ll tell you. If I think it could be done with a tiny bit of expert help, I may go track down an expert to implement that specific thing, depending on the cost & timeline interruption.

If there’s an added cost to get it done with the help of someone else, I’ll discuss the options with you & we’ll figure out how to move forward from there. If you decide you’d like to do it, then we can talk about how you’d like to handle the payment for the extra services.

If I book today, how much do I pay?

A non-refundable deposit (typically 25% down) gets you in my schedule (& goes toward your overall payment). The remaining balance is split into payments (depending on your package) after we get started. The last payment must be made before the site launches.

Why are design services so expensive?

I can't speak for everyone, of course, but my pricing is based on several things:

  • the number of hours I expect to have in the project x my hourly rate

  • the number of years of experience I have working in the design field (since 2006)

  • my skill level (my college education & working 10+ years in the field)

  • my (fun) stress level associated with the timeline (I’m referring to you, Fast-AF design package! 😂 )

Graphic Design is an interesting career field. These days with Adobe's subscriptions, almost anyone can learn how to use the software, etc., but not everyone can do it well. Not everyone knows WHY certain things look bad or good or how that will affect the way the design itself works for the business.

That's the difference between my services & amateur designers with lower prices. (To be clear: I’m not bashing amateurs–I was one too, once upon a time, but they charge low rates for a reason.)

In other words, ya get what ya pay for. Experience comes with a price. So don’t go track somebody down that only charges $500/website, because it’s highly likely that you won’t like it & you’ll have to spend more on someone else to fix it afterward.

As the bold saying goes: you’re not paying for the time it takes me to complete your design; you’re paying for the YEARS it took me to learn how to provide quality work.

Or even bolder, as DavyDoes said on Twitter, “If I do a job in 30 minutes it’s because I spent 10 years learning how to do that in 30 minutes. You owe me for the years, not the minutes.”

It may sound egotistical or entitled, but it’s true! The prices go up with the experience level, just like every other profession on earth. 😉💜

What happens after I book?

You’ll fill out a quick inquiry form and you can schedule a quick phone chat with me there. If we decide to work together, I’ll send you some digital paperwork to fill out & then we’ll get started! #noobligations

For more details, I’ve written a great blog post on What to expect during a large design project here. Go check it out!

 
 

Why do website packages have so much pre-work?

Main reason: it’s YOUR business, not mine. So I need as much detail from you as possible in order for the site to feel like it was created by YOUR business, …not mine. 😁

01:
The Pinterest board is a must! I've tried doing projects before without it, and I always have more revisions when I skip this step. (More revisions = a higher price tag for the added time worked, but we can avoid this by doing the pre-work.)

Pinterest helps you AND me. You get to create a secret board and pin things you like: fonts, textures, colors, images, website styles or branding styles, etc. That visual inspiration helps guide me toward what you are looking for, without you having to be so specific or finding the right words. A lot of people can't articulate what they want very well and that's totally normal!

02:
The questionnaires are an absolute necessity. I can't do anything for you until I can pick your brain & find out what your needs are. Every business is different and I can't guess what you're thinking! Each questionnaire will help me find out what you're expecting from the design so that I can deliver those results while also gathering the content for the site itself.

I send out 1 guided questionnaire per page you need, so that you can help me figure out what you need & where it needs to go.

Shop pages sometimes require more than one questionnaire, but that depends on how many products you will have in your store. These are digital and save-able, so you can start filling them out, save & come back to them to finish if you need to. The longest part of the process is dedicated to the Discovery phase where you fill out this forms, so you’ll have plenty of time to knock them out.

03:
The content must come from you, because: A) I'm not a copywriter, and B) I don't know your business as well as you do.

You will need to write all the copy for the pages I design (that's the text on every page). If you want a copywriter, I can refer you to one or work with one & add that fee to your invoice.

Of course, I'll be proofreading as I begin to add your copy & create the website design; I'll let you know if I don't think something will work (because we're aiming for a high standard, right?) and we’ll work together to make your content great.

Why do you use a contract & how does that work?

I use a contract to protect both of our rights throughout the process. I'd love to believe everyone out there is an ethical human, but because I need to be smart about my business, I look for the best in everyone while also using a contract as a backup. 😉 Boundaries can be a good thing!

The contract is digital, so I will email you the link to it after your deposit is paid. You can take your time going through it & ask if you have any questions, before signing. You can sign digitally and once you do, I'll be alerted & I’ll countersign. After signing there will be a link to the document in your Client Portal, where you can log in any time to view or print it out (along with any other documents I've sent, including Proposals, Invoices & your Questionnaires).

If for any reason you choose not to sign it (& you’re totally free to do so), I'll refund your deposit, terminate the project & remove you from my schedule. #sorrynotsorry!

How will I get my design files from you?

I will load them into a folder on Dropbox or Google Drive, and send you the link so you can download them wherever you are.

If you also want a hard copy, that's available too. The first shipment of that hard copy is free, but if you ever need it again I'll send you an invoice for the cost of materials & shipment. Of course you’re free to request files from me any time after the project is over. I do everything I can to keep them archived indefinitely, baring an office fire, damaged backup drive, or other issue out of my control.

What about my domain & hosting?

All of that can be done through Squarespace! But if you already have a domain elsewhere, don't fret. I can transfer it to Squarespace for you, so that you're billed from the same company each year for your renewal; or I can just point it to your new Squarespace site, if you'd like to keep the domain wherever you purchased it.

Does any of that sound murky and confusing to you? Then don't sweat it; I'll do everything I can to keep it as simple as possible.

Are there any ongoing costs/fees?

Yes, but not billed by me; Squarespace charges their own fees for their plans & domains. That fee is not covered in my design package & you will be responsible for maintaining it in order to keep your website live.

To see what Squarespace currently charges, you can take a look here.

Are there any additional costs?

There aren’t any additional costs unless you add other services outside of Squarespace to connect to your site, such as:

  • an email marketing service, such as MailChimp or MailerLite

  • paying for an SEO overhaul to optimize your site for a higher Google ranking

  • buying a branded email address through G-Suite (pricing for that here) or

  • paying for an online scheduler (though I always recommend a great one with a free plan)

Can you get me on the first page of Google?

No, not really.

Though I'm not an SEO (Search Engine Optimization) expert, I have gotten myself to the top 1st, 2nd or 3rd slot on Google's search page for specific keywords I chose to associate my website with.

That being said, Google rankings are constantly changing, so maintaining that ranking takes constant tweaking. It took years of constant work editing my website, blogging consistently and renaming every single image on my website to get on page 1 for those keywords. I've also created a small network of backlinks to my website through referrals, directories, social media posts & profile links, and collaborations (plus soooo much more). Over that time Google has ranked me higher and higher for my efforts.

Could I get you to the top? Maybe; I mean, I’ve gotten myself there. However, that's not what I specialize in and not what I want to specialize in. I'll design your website all day long, but getting it ranked for Google is HARD, TEDIOUS, CONSTANT WORK, so I'd look into hiring an SEO pro if that's your goal.

Being a responsible website designer, I will implement basic SEO as I design & setup your website, so you'll get the basics with either of my website packages. That little bit of work (in comparison to what SEO experts do) won't get you to #1 on page 1 though; sorry!

Have a question you don't see here? Ask it!

Send me an email! No question is too silly or stupid… Okay, there are SOME stupid questions, but I promise I won’t laugh… Okay, I might laugh a little, but look at it this way, you will have brightened my day! Plus you’ll get a very helpful & polite answer to your question. 😉😂

 
 
 
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Look who’s talking.

MY NAME IS KATELYN.

I help empower female business owners & entrepreneurs by creating an online hub for your business that matches your brand, works FOR you & gives back some freedom & control that you desperately need in your life & business.

I’m a total introvert (but you probably wouldn’t guess that) who loves to read & be at home with my husband & my Hound puppy, Luna.

My favorite things are waking up early (with no alarm), grilled anything, podcasts, audiobooks and building systems to work more efficiently.

I’ve lived in 3 different states in the US (Florida, Georgia & Wyoming), and have traveled to/through about 17 of them with a goal to eventually make it to all of the 50 states & a handful of other countries.

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